Ariel's Portfolio
UX/UI Designer and UX Writer | Figma | Adobe Creative Suite | User Centered Design | Critical Thinking | Creativity | Illustration
01 INTRODUCTION
MY SKILL SET
USER RESEARCH
90%
UX WRITING
90%
PROTOTYPING
95%
VISUAL DESIGN
90%
INTERACTION DESIGN
85%
As a specialist in designing user experiences and interfaces, I bring a holistic approach to digital product development. My skills cover a wide range of UX/UI aspects, ensuring comprehensive solutions for businesses and engaging experiences for users. Including experience as a UX Writer as well, facilitating communication between the client and the users and providing functional and enjoyble texts while using digital products.
UX WRITING
Among the projects I've worked on, each of them had a different approach because of their own objectives and direction. In the following descriptions I deepen in the procces behind them.
Projects
2024-2025
Edu All
The writing for this project was conceived as one that would invite the user to enjoy the experience of learning, as well as to be felt as a challenge. The platform gives a sense of adventure and at the same time, gives rewards every time the user invests time on it. The sentences are made in second person when the user might have a problem and in first person and plural when there's the need for asking for help.
2024-2025
Nescafé
Considering that Nescafé is an already widely known and established brand, the project began with an already done voice. On this project, I mantained the tone by which it is identified, welcoming returning guests as well as new coffee enthustiasts, giving a kind experience through the app while the clients could recognize their most beloved and favorite products. The intention was for the clients to feel in a familiar environment, whithout forgetting the professional and global approach of the brand.
2026
VML/Ford
On this project, the majority of the texts were produced by the SEO team in charge, while my responsability was the correct transcription of the texts into the landing pages.
The tone for this project was to reflect the trusworthy experience the Ford vehicles give to their clients and all of the advantages that one of the biggest car company in the US offers.
03 Experience
2026
VML
Web Designer & UX
Website migration for the areas of Central America and Puerto
Rico with Ford as the client. Image generation for the assets of the website, as well as landing pages generation using prestablished wireframes aprroved by the client. Transcription of texts coming from the SEO team into the landing pages.
2025-2026
Language Line Solutions
Interpreter
Professional interpreter with experience in high-demand environments, facilitating accurate and effective communication between individuals with limited English proficiency across healthcare, social services, financial, and customer service sectors. Specialized in Over-the-Phone Interpretation (OPI), ensuring clarity, neutrality, and strict confidentiality in every interaction.
2024-2025
Nescafé
UX/UI Designer
Developed a prototype for the Nescafé brand. I used several research methods during its prototyping, as well as design thinking, usability tests, and the Figma software. The result is a prototype which was made for a first-mobile approach. The accomplished goals include a quick way of establishing the customers to quickly buy products and creating a community in the same social platform by giving the customers rewards every time they purchase and use it.
2024-2025
Edu All
UX/UI Designer
Developed a prototype for an educational app used for learning English. A friendly user interface was used for the design, exploiting customization elements and rewards for impacting the experience and making the use of the app a lot more enjoyable for the final user. Making the tasks and social interactions something that motivates the client to keep in touch and reducing the rate of low-retention users.
Company G
Company H
UI Designer
Played a key role in designing a user-friendly interface for a web platform, focusing on clean and intuitive design...
CONTACT
Let's discuss how I can help you achieve your digital product goals. Feel free to reach out to start a conversation.
